The Southwestern Athletic Conference announced a league-wide name, image and likeness partnership with Victory Snacks on Tuesday.
All 12 SWAC schools, including the University of Arkansas at Pine Bluff, will work with Victory Snacks to sell custom school-branded snacks and beverages to fans. These items will be distributed across local retailers, on-campus stores, quick serve restaurants, athletic venues and dedicated websites.
According to a joint news release, each SWAC school will earn royalties for each item sold.
The offerings will include snacks such as ham jerky, seasoned nuts, flavored gummies, popcorn and corn puffs, plus beverages such as craft and light beer, non-alcoholic beer, hard seltzers, canned cocktails, sparkling water and sports drinks.
“We’re extremely excited to partner with Victory Snacks to further enhance our member institutions’ ability to generate funding for their respective NIL programs,” SWAC commissioner Charles McClelland said. “As we looked at a variety of opportunities that have been presented to us during recent weeks in this new era on intercollegiate athletics, this partnership stood out as an extremely innovative and strategic initiative that could assist with providing our membership with the resources needed to continue to elevate their athletic programs in all facets.”
Victory Snacks produces private label product lines and has worked with Conference USA and other leading college and universities across the United States in the past.