The University of Arkansas at Pine Bluff has developed a new recruitment strategy, and the early results have yielded a 65% increase in fall 2024 applications, the highest in more than 10 years.
As of June 27, UAPB had 7,175 students apply, compared to 4,356 at the same time in 2023, according to a news release.
“We have utilized a multi-channel approach to our recruitment efforts,” said Moses V. Goldmon, vice chancellor for Enrollment Management and Student Success. “Our team has leaned on data-informed decision-making, leveraged our cross-campus relationships, and embraced the synergy created with our marketing partner, The Design Group.”
Goldmon, who joined UAPB in 2022, assessed and reorganized the division, and implemented a strategic planning and management approach to increasing enrollment.
“This substantial increase in applications is encouraging, and we anticipate an enrollment increase in fall,” said Interim Chancellor and Provost Andrea Stewart. “Just as important, we remain focused on student success by continuing to provide the quality degree programs and academic support that define our institution and also meet the demands of the future.”
Independent reporting for Pine Bluff & Jefferson County since 1879.
Efforts to engage students before enrolling have been strengthened. In addition, the Division of Academic Affairs has added new degree programs that have attracted a growing number of students.
New bachelor’s degree programs include Cybersecurity, Engineering, Agricultural Engineering, and Hospitality and Tourism Management. A Master of Business Administration and a Master in Educational Leadership have also been added.
“We are committed to ensuring that students can meet their educational goals and graduate with the tools they need to be productive and valuable citizens,” Goldmon said. “The success of our students is the success of our university.”