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Tobacco Quitline up at holidays

As holiday gatherings, financial pressures, and end-of-year demands increase, the University of Arkansas at Pine Bluff’s Tobacco Cessation Program is encouraging Arkansans to prioritize their mental health and avoid returning to harmful habits such as smoking, vaping or other forms of tobacco use.

According to the Centers for Disease Control and Prevention, stress is one of the leading triggers for relapse among individuals who have quit smoking. The holiday season, while joyful, can also bring emotional strain, disrupted routines and heightened anxiety.

“Stress is a powerful predictor of relapse, especially during the holidays when schedules shift and emotions run high,” said Dr. Marian Evans, program coordinator for UAPB’s Minority Initiative Sub-Recipient Grant Office (MISRGO) within the Tobacco Cessation program. “We want Arkansans to know that support is available. Staying connected to healthy coping strategies can make a meaningful difference in long-term wellness.”

MISRGO encourages individuals to be mindful of common triggers during the holiday season, including travel, social events, family conflict, and the pressure to meet expectations. Establishing a stress-management plan, such as deep breathing, physical activity, journaling or stepping away from stressful environments, can help keep tobacco cravings at bay.

“Quitting tobacco is one of the most important steps someone can take to protect their health, and it’s normal to face challenges along the way,” Evans added. “Even if someone slips, it’s never too late to recommit. We want people to feel empowered, not discouraged.”

Arkansans needing support can call Be Well Arkansas at 1-800-QUIT-NOW for free coaching, nicotine replacement therapy for eligible callers and personalized quit plans. The Quitline is available 24/7, including during the holiday season.

MISRGO continues its work to reduce tobacco use across Arkansas through evidence-based cessation programs, community education, and local partnerships.

For more information about tobacco cessation resources, visit uapbtobaccocessation.org.