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Opinion

OPINION | MICHAEL MCCRAY: Ingredients for success

Michael McCray

In the heart of the Arkansas Delta, a culinary revolution is simmering. Pine Bluff, a city with a rich cultural heritage, is positioning itself as the next hot spot for food enthusiasts and culinary tourists. This isn’t just about good eats; it’s a strategic move towards economic revitalization and community empowerment.

Last year, Pine Bluff took a bold step by hosting The Delta Food-Expo & Cultural Summit. This wasn’t your average food fair. It was a high-level gathering of stakeholders and civic leaders, all united by a common vision: to harness the power of culinary tourism as a catalyst for economic development in Pine Bluff and Southeast Arkansas. The event featured Chef Brandon Chrostowski, a James Beard Leadership Award nominated chef, who offers second-chance training to formally incarcerated cooks and chefs through his innovative Culinary Incubator and Restaurant Leadership Program. It also proclaimed Chef Jamie McAfee Day.

The summit’s goals were ambitious yet clear: educate the community about the value of culinary tourism, create a shared vision for promoting Delta foods and foodways, foster relationships between restaurants and local producers, develop a sustainable farmers market, and generate positive exposure for Delta culture. In essence, we aimed to put Pine Bluff on the map as a destination known for “Good Food, Good Times, and Good Music.”

Fast forward to today, and the fruits of these efforts are beginning to ripen. Just recently, Pine Bluff showcased its culinary prowess through two remarkable events: The Taste of Pine Bluff and The Taste of Southeast Arkansas.

The Taste of Pine Bluff, hosted by the Pine Bluff Black Chamber of Commerce, was a celebration of local small businesses, with a particular focus on supporting disadvantaged restaurant owners. This event highlighted the diverse flavors that make our city unique, featuring an impressive lineup of local eateries. Attendees savored offerings from Bullsden’s Grill & BBQ Catering, Underwater Seafood, New Orleans Food So Good, Exquisite Inspirations Catering & Events, Kylan’s Kitchen, Riq’s Boys Tacos and Marie’s Catfish. This wasn’t just about food; it was a testament to the entrepreneurial spirit thriving in our community and a platform for elevating businesses that might otherwise struggle for recognition.

Hot on its heels came The Taste of Southeast Arkansas, hosted by the Pine Bluff Regional Chamber of Commerce. With a theme of “An Evening in Paris,” this event elevated our local cuisine to new heights by showcasing the region’s emerging culinary talents. The lineup of chefs was nothing short of impressive, featuring both established names and rising stars: Chef Jan Lewandowski, Chef Lance Curtis, Chef Ashley Keaton, Chef Tim Wasson, Chef Jamie McAfee, Chef Mitch Thatcher and Chef Kiara Ford. Each chef brought their unique flair to the table, proving that Pine Bluff can deliver world-class dining experiences. This event not only highlighted the culinary prowess of our region but also served as a launchpad for these emerging chefs to gain recognition and further their careers.

Some might view these events as competing, but that’s missing the point. They’re creating the synergy we need to attract culinary tourism. To succeed in this endeavor, we need three key ingredients: great chefs, strong restaurants and fresh produce. These events are nurturing all three, while also addressing different aspects of our culinary ecosystem — supporting disadvantaged businesses and promoting emerging talent.

But we’re not stopping there. Next month, the Arkansas Delta Diamond Chefs Competition & Gala will place our culinary excellence center stage, honoring outstanding professionals while showcasing the talents of the region’s top chefs. This event, sponsored by The American Culinary Federation, Arkansas Delta Chef’s Association, and Central Arkansas Chef’s Association, further cements Pine Bluff’s status as a culinary destination.

What’s driving this culinary renaissance? It’s a combination of visionary leadership and community support. Mayor Shirley Washington and Councilwoman Latisha Brunson have expressed strong support for fresh food initiatives, farmers markets and new grocery stores. The Saracen Casino Resort, under the leadership of Chief Marketing Officer Carlton Saffa, is elevating the culinary experience by supporting local farms and developing chefs.

Our strategy isn’t just about attracting tourists; it’s about building a sustainable food system that benefits our entire community. We’re working to deepen support for sustainable farmers, educate our community about the importance of locally-grown food, and expand access to fresh, healthy options for all our residents.

The Green City Market in Chicago serves as our inspiration. Their model of connecting farmers and local producers directly to chefs, restaurateurs and the community is what we’re aiming to replicate in Pine Bluff. This approach not only supports our local economy but also promotes healthier eating habits and a more sustainable food system.

As we move forward, we’re keeping our eyes on the bigger picture. Culinary tourism isn’t just about attracting food lovers; it’s a gateway to broader cultural and heritage tourism. By highlighting our Delta foodways, we’re also drawing attention to our cultural sites, artifacts, and narratives. This holistic approach to tourism can drive economic growth across multiple sectors.

The road ahead is exciting, but it’s not without challenges. We need to continue fostering relationships between our restaurants and local producers. We need to develop our farmers market into a sustainable, year-round operation. And we need to ensure that the benefits of this culinary renaissance reach all corners of our community, particularly our disadvantaged business owners and emerging chefs.

But if the events of the past year have shown us anything, it’s that Pine Bluff has the ingredients for success. We have the talent, the passion and the community support. Now, it’s about bringing all these elements together to create something truly special.

Michael McCray is a cultural development specialist with the city of Pine Bluff Economic & Community Development Department.